The best marketing templates are now at your fingertips.

Behind every template lies years of hands-on experience in marketing and performance management. This isn’t just a generic file, it’s a comprehensive, structured method that you can start using today, without any training or expensive tools.

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Designed around the tools you already use

“Everything you need to implement a marketing strategy”

Behind every template: hours of hard work, dozens of versions, and an obsession with detail. All you have to do is download it.

1. Duplicate the templates

2. Customize

3. Make informed decisions

SERVING LEADING BRANDS

Today

You recreate your tracking files every time

You’re using AI-generated files that you’ve seen 100 times already from your competitors

You’re ashamed of your deliverables.

You never know which KPIs to track

Your reports look like drafts, not decision-making tools

You’re winging it when it comes to your strategy because you lack a reliable framework

Your client presentations are missing that “certain something” that inspires confidence

Your deliverables do not reflect your skills

You’re wasting time on the form instead of focusing on the substance

Tomorrow

You start each project with a tool that’s already structured and ready to use

The right indicators are already in place

Your deliverables are on par with those of a senior professional or a major agency

Everything is carefully planned, organized, and prioritized

You get to work with the best methods out there, without having to develop them yourself

Your presentations inspire confidence

You save hours on every new project

Your deliverables are documented and sourced

You spend your time where you truly create value

What do you need?

Data Studio dashboards

SEO reports

Bestsellers

YouTube Dashboard – Performance Tracking
149,00€
Magneto : Weekly SEO KPI Reporting
219,00€
Product on sale
Script : AI (LLM) Traffic monitoring dashboard
Original price was: 279,00€.Current price is: 250,00€.

When you place an order on Data Frayeur, you’re also supporting these organizations, to which I donate a portion of my monthly revenue:

An organization that provides support to women who are victims of domestic violence

6 trees planted each month

What sets these templates apart from the rest…

KPIs That Really Matter

I’m a big believer in “less is more,” and I’m convinced that a dashboard is only valuable if it highlights key information—not if it simply displays all the data from the source tool.

They are accessible to everyone

My goal is to enable anyone to interpret their marketing statistics, whether they have experience with data analysis or are complete beginners. It’s very easy to get started; there are tutorials for each template, and all the concepts and KPIs are explained in simple terms. In addition, you’ll find a user guide to help you resolve common issues.

They are ROI-focused

I know that your primary goal is to optimize your customer acquisition strategies in order to increase your revenue and profitability. That’s why I design my tools with this in mind: to help you determine whether a strategy is making you money or costing you money.

Pensés par des experts terrain

These templates are the result of ten years of experience in marketing, both on the client side and as a freelancer. I’ve refined these documents over time, incorporating client feedback and addressing the limitations I’ve identified. I’ve already made the mistakes for you—all you have to do is take advantage of an optimized process.

They help you take action

Each dashboard comes with expert guides to help you understand the metrics displayed and determine what action to take based on the results.

Aline Dupont, your Marketing expert

I’ve been a freelance SEO & CRO consultant for over 6 years, and I’m passionate about data. So I started creating my own dashboards for my clients to improve my processes, deepen my analyses, and make it easier to track progress.

Given the enthusiasm these tools have generated, I realized there was a real need for marketing teams to better collect and interpret their data.

So I set myself a challenge: to become the go-to source for marketing templates in France. That’s why I decided to launch Data Frayeur and make my tools and expertise available to the general public.

Learn about marketing

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FAQ

Are these dashboards right for me if I’m not comfortable with numbers?

Yes, and that’s exactly why they exist. These dashboards are designed for people who are afraid of numbers, not for data experts. Each tool comes with getting-started tutorials, expert guides, and clear instructions on what to look for and what to do—all without unnecessary jargon.

Will I be able to install and use them on my own?

Yes. You’ll be guided step by step: video tutorials on connecting your data, setup guides (GA4, GTM, etc.), and documentation for troubleshooting common issues.

What if I use different tools or a different CMS?

That’s not a problem. The templates are designed to work with any CMS, and some have been created specifically for GA4’s competitors: Matomo, Adobe Analytics, etc.

Are the templates suitable for my type of business?

Yes. Each template offers an e-commerce mode or a “classic” mode (conversion events) because the KPIs, goals, and decisions are not the same.

What if I still have doubts after seeing the results?

If you’re torn between several strategies or need to clear up some uncertainties while reviewing your data, I offer several options: book a one-time coaching session (individual or group) or enroll in one of my advanced online training courses.

Is there a risk that I’ll “break” the dashboard if I modify it?

No. Each dashboard includes clear instructions to help you get started, as well as a help center for the most common issues. In addition, you can always revert to the original template and duplicate it to start over with a blank slate.

Do I have to pay for any additional tools or connectors?

In most cases, no. The templates are designed to work without any additional paid connectors. When that’s not the case, it’s clearly indicated before purchase, so there are no unpleasant surprises.

Will I be able to take advantage of the new versions of the template?

Yes. You get lifetime access, with updates included. The templates evolve along with the tools, best practices, and market needs, and you’ll benefit from them without having to pay again.