★★★★★

The marketing templates used by the best are now at your fingertips.

Behind every template lies years of hands-on experience in marketing and performance management. This isn’t just a generic file — it’s a proven methodology developed by experts, structured so you can start using it today, without any training or expensive tools.

Discover⚡️

What’s holding you back today? 😰

The tools are too complex

You had barely started to get the hang of Universal Analytics when GA4 came along… And ever since, you’ve been spending endless hours learning how to use it, right? Yet, day in and day out, you’re constantly frustrated that you can’t do what you want.

There are too many KPIs and too much data to process

Bounce rate, cart abandonment rate, sessions, CTR… you’re not sure what really matters anymore, or whether your numbers are in line with the average. You track hundreds of KPIs every month because you want to justify your actions, but you don’t even know if they’re working.

You don’t know how to interpret the data

You simply observe the fluctuations without knowing what actually caused them. You’re moving forward on your roadmap blindly and are unable to identify a trend, an anomaly, or an opportunity.

What will your day-to-day life as a marketer look like tomorrow…

You’ll finally find out what caused your traffic or revenue to drop

You’ll be able to explain your performance without stuttering

You will focus on the key KPIs

You’ll find out what’s making you money and what’s costing you money

You’ll be able to justify a marketing investment

You’ll be able to adjust your strategy in real time

You’ll know your audience inside and out

Bestsellers

Templates for Every Need

SEO dashboard

Rank tracker

AI Traffic Monitoring (LLM)

Visibility of Your GMB Listings

Backlink Monitoring

Ecommerce dashboard

Acquisition Channels

Sales Tracking

Conversion Funnel

Notion template

SEO roadmap

Editorial planning

A/B Testing Tracking

Project management

SMO SMA dashboard

YouTube channel

Social medias

Campaign Tracking

This is for you if…

You don’t have time to learn how to use tools like GA4, GSC, or GTM

you want to make the most of what you already have by uncovering hidden opportunities

you want a dashboard that focuses on the essentials

You don’t know which KPIs to track

You’re wasting time searching for information in your tools

you want to know the real impact of your marketing efforts

you’re looking for reports that you can share company-wide

you want to speed up your analyses

you want to provide added value to your customers

This isn’t for you if…

you want complex dashboards

You want to measure everything, all the time

you’re looking for an advanced data science tool

you prefer to make decisions based on intuition

You’re not ready to question certain decisions

You think a template will do the work for you

You don’t have a clear marketing goal

What sets these templates apart from the rest…

KPIs That Really Matter

I’m a big believer in “less is more,” and I’m convinced that a dashboard is only valuable if it highlights key information—not if it simply displays all the data from the source tool.

They are accessible to everyone

My goal is to enable anyone to interpret their marketing statistics, whether they have experience with data analysis or are complete beginners. It’s very easy to get started; there are tutorials for each template, and all the concepts and KPIs are explained in simple terms. In addition, you’ll find a user guide to help you resolve common issues.

They are ROI-focused

I know that your primary goal is to optimize your customer acquisition strategies in order to increase your revenue and profitability. That’s why I design my tools with this in mind: to help you determine whether a strategy is making you money or costing you money.

They reveal secrets

Beyond simply reporting your basic metrics, these templates cross-reference data from your various tools to reveal insights you may not be aware of. For example, you can find out which SEO keywords are generating the most revenue for you, or correlate changes in your search rankings with your ad budgets.

They help you take action

Each dashboard comes with expert guides to help you understand the metrics displayed and determine what action to take based on the results.

Aline Dupont, Your SEO & CRO Expert

I’ve been a freelance SEO & CRO consultant for over 6 years, and I’m passionate about data. So I started creating my own dashboards for my clients to improve my processes, deepen my analyses, and make it easier to track progress.

Given the enthusiasm these tools have generated, I realized there was a real need for marketing teams to better collect and interpret their data.

So I set myself a challenge: to become the go-to source for marketing templates in France. That’s why I decided to launch Data Frayeur and make my tools and expertise available to the general public.

I’m driven by the need to know and to prove things. And only data can demonstrate what the brain can only assume. ⚡️

Learn about marketing

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FAQ

Are these dashboards right for me if I’m not comfortable with numbers?

Yes, and that’s exactly why they exist. These dashboards are designed for people who are afraid of numbers, not for data experts. Each tool comes with getting-started tutorials, expert guides, and clear instructions on what to look for and what to do—all without unnecessary jargon.

Will I be able to install and use them on my own?

Yes. You’ll be guided step by step: video tutorials on connecting your data, setup guides (GA4, GTM, etc.), and documentation for troubleshooting common issues.

What if I use different tools or a different CMS?

That’s not a problem. The templates are designed to work with any CMS, and some have been created specifically for GA4’s competitors: Matomo, Adobe Analytics, etc.

Are the templates suitable for my type of business?

Yes. Each template offers an e-commerce mode or a “classic” mode (conversion events) because the KPIs, goals, and decisions are not the same.

What if I still have doubts after seeing the results?

If you’re torn between several strategies or need to clear up some uncertainties while reviewing your data, I offer several options: book a one-time coaching session (individual or group) or enroll in one of my advanced online training courses.

Is there a risk that I’ll “break” the dashboard if I modify it?

No. Each dashboard includes clear instructions to help you get started, as well as a help center for the most common issues. In addition, you can always revert to the original template and duplicate it to start over with a blank slate.

Do I have to pay for any additional tools or connectors?

In most cases, no. The templates are designed to work without any additional paid connectors. When that’s not the case, it’s clearly indicated before purchase, so there are no unpleasant surprises.

Will I be able to take advantage of the new versions of the template?

Yes. You get lifetime access, with updates included. The templates evolve along with the tools, best practices, and market needs, and you’ll benefit from them without having to pay again.