Data sources

Google Search Console

Google Sheets

Google Analytics

Metrics

Impressions

Clicks

Average position

Sessions

Views

Key events / Purchases

Top 3, top 10, top 20

Conversion rate

Bounce rate

Session duration

Views per session

Events per session

Backlinks

Referring domains

Mentions

404 errors

300 links

Dimensions

Branded / Non-branded

Date

Search engine / LLM

Content type

Keyword

Page

Mobile traffic

New / Returning user

Language

Goal

Task

Benefits

You save 3 to 4 hours per month on each client report. Producing a monthly report involves copying and pasting from GA4, GSC, Ahrefs, etc., then reformatting it in Slides or Sheets, and starting from scratch the following month. Rush centralizes everything in one place, and almost all the data is automatically imported.

You can finally show what SEO/GEO delivers. SEO and GEO are very opaque to clients and management. Until now, it’s been impossible to clearly correlate actions with changes in visibility. Rush allows you to concretely visualize the impact of actions on sessions and conversions through clear graphs.

You measure your visibility in AI, not just on Google. Clients are all starting to ask, “Do we appear in ChatGPT or Perplexity?” but no standard report answers that question yet. Rush does, which immediately positions the tool (and the agency using it) as a pioneer in the market.

You finally know which KPIs to track month after month. Especially when you’re starting out, it’s easy to get lost in tons of GA4 and GSC metrics and struggle to know what’s important. As an SEO, AEO, and CRO expert with over 7 years of experience, I’m sharing my essential KPIs with you.

Your client can clearly track the progress of the roadmap. In addition to the figures, the client (or your management) can monitor the achievement of set objectives and the tasks in progress. This will reassure them about your effectiveness.

Features

Sending automatic reports by email

GSheets file to be filled in with some manual data

White label design

Suitable for an e-commerce or editorial website

Duplicable for site-specific reporting

Easy PDF export

SEO and AEO traffic filters already applied

Weight of SEO/AEO in traffic and revenue

Estimating the keywords that generate the most revenue

Use Cases

At the end of each month, you spend two days producing reports that half your clients don’t even read. You know that good reporting should strengthen client relationships and demonstrate your value, but you no longer have the time to craft it as meticulously as you’d like. With Rush,
you reduce your time per client from 3 hours to 30 minutes , and you deliver a report that people actually want to read.

You’ve just taken on
a new SEO client with a chaotic history . No reporting in place, data scattered everywhere. Rush allows you to lay a clean foundation from the very first month: technical health, starting positions, objectives to achieve, and action roadmap.

You’ve helped a client with a website redesign and you
‘re still unsure of the impact it’s had on their SEO . Thanks to Rush, you’ve noticed that session and conversion rates have steadily increased since the site went live. Your client is happy!

Structure

Page 1 – Introduction

This cover page simply introduces the report, with the title and the name of the company/client.

Page 2 – Summary

Here you can add an overall comment on performance and get a quick overview of key figures.

Page 3 – Traffic Trends

Visualize the evolution of SEO and GEO traffic as changes are made to the site and Google algorithm updates are implemented.

Page 4 – SEO Visibility

Monitor the site’s visibility on search engines, particularly Google, through the truly important KPIs.

Page 5 – Keywords

Here you will find the top keywords on Google, the distribution of positions, and an estimate of the most profitable keywords.

Page 6 – AEO Visibility

Access an overview of AEO (AI) traffic in an automated manner via GA4.

Page 7 – Traffic Quality

Show your client or management the quality of SEO and AEO traffic through its weight in revenue.

Page 8 – Interactions

Also monitor whether user signals are positive (an essential factor for SEO).

Page 9 – Technical Health

Monitor the site’s technical health over the months. This data must be entered manually into the Google Sheets file.

Page 10 – Popularity

Track the evolution of domain authority (backlinks) and the number of brand mentions on the web (to be filled in manually).

Page 11 – Objectives

Show your client or management that the set objectives will soon be achieved with clear and automated charts.

Page 12 – Actions

Use a single file for your goals and tasks; the reporting will take care of presenting them in a way that shows their impact.

Page 13 – History

This graph allows you to see the evolution of performance month after month and to demonstrate the effectiveness of your strategy.

Page 14 – Positions

Finally, your client/management can view all positions on the most strategic keywords over the months.

For whom

Freelance SEO/GEO consultants who manage multiple clients and want to produce professional reports without spending all week on it

Marketing agencies that need standardized reporting, replicable from one client to another, without sacrificing personalization

In-house SEO teams that must report to management and prove the profitability of the organic channel in business figures

His advantage

Most SEO reports are data exports, not decision-making documents. Rush’s structure is designed to answer the only question that matters to the client: “Is it progressing, and is it generating revenue?” The rest of the report is there to
demonstrate the correlation between actions and results.

The other structural difference is
the native integration of GEO . While competing tools still ignore visibility in generative AI, Rush measures and tracks it automatically. By the time your customers start asking the question, you already have the answer.

What you get

The Data Studio template to duplicate

The GSheets file for filling in non-automated data

Technical documentation for getting started

How to use OKRs in SEO

BONUS

FAQ

Contact me

How long does it take to set it up for the first time?

It takes approximately 1 to 2 hours to connect all your data sources and customize the report to your branding. The included getting started guide minimizes this time. From the second month onward, updates are almost entirely automatic; you only need to enter a few details into the Google Sheets file and add your comments to the report.

Can I use it for multiple clients?

Yes. The template can be duplicated indefinitely. You create a copy for each client, connect their data sources, and you have an independent report for each one.

Which SEO KPIs should you really track each month? There are so many.

Less than you think. The fundamentals are organic sessions, Google clicks, conversion rate, rankings for priority keywords, and technical health. Everything else serves to explain why these numbers fluctuate. Rush is structured in precisely this order: business metrics first, explanations second.

Why track backlinks in a monthly report? My clients don’t care.

They don’t care until a competitor overtakes them in three months thanks to a link-building campaign. Backlinks are a leading indicator of popularity and authority; they change before traffic changes. Including them in the report, even in summary form, shows that you’re proactive. It’s also essential if you manage the acquisition yourself.

What exactly is GEO, and why is it included in SEO reporting?

GEO signifie Generative Engine Optimization, et correspond à la visibilité d’une marque ou d’un site dans les réponses générées par les IA comme ChatGPT, Perplexity ou Gemini. C’est un canal de visibilité émergent qui commence à capter une part du trafic qui allait autrefois sur Google. Le suivre dans le même reporting que le SEO permet d’avoir une vision complète de la visibilité organique, pas seulement la partie Google.

How can a drop in traffic be explained without losing customer trust?

En contextualisant avec les données qui expliquent la baisse (saisonnalité en comparant à N-1, mise à jour algorithmique, perte de positions sur des mots-clés spécifiques, etc.) et en montrant immédiatement les actions prévues en réponse. Rush te donne la structure pour faire exactement ça : problème identifié, cause probable, plan d’action associé.

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